Do you remember...
FIENDISH FEET?



Fiendish Feet??
Fiendish Feet were these Yoghurts made by St Ivel, and were produced in the early 90s at a guess. Kids like me loved them, since these yoghurts came in a novelty pot. These pots had printed faces, and most importantly, they had.. FEET!
I've been told most of the Fiendish Feet characters come in multipacks. I've listed as many as I can in the tables below, and any gaps you can fill in, I'd love to know! Get in touch using the feedback form at http://www.radiofeeds.co.uk/form.html

Description of desserts
Low Fat Yoghurts - yoghurts that were are low in fat, I guess.
Dairy Desserts - I honestly can't remember what the difference between the yoghurts and the desserts were. Perhaps someone can remind me?
Tremblers - These were blancmange style desserts, with their own sauces at the top. I think you were meant to upturn them onto a saucer before serving, but I never did that.. or am I thinking of a completely different dessert?
Monster Mousse - A mousse, but I never found any monsters in the ones I consumed!

Wanted for the website:
- As well as any further info you can provide for other Fiendish Feet pots, I also remember there was a full page advert inside one of the kiddies' magazines at that time, possibly The Beano, Quizkids or Disney Weekly (yes, I read those when I was a kid), that featured all the characters. If anyone can find this advert, please get in touch, as I'd love to include it on this page. (Update: I've been sent a full-colour advert for the fiendish feet. Was this the only one around, or am I correct in suggesting there was another one that's different? Update again: I've received a second comic strip-style advert.. so are there just the two or are there more..?)

- Was there a TV ad around the time of the mag ad, that showed the same story? The mag advert was from Summer/Autumn 1991, so perhaps the TV ad, if it exists, was shown around then. Does anyone have it on video tape? UPDATE (08/07): A 10 sec TV advert from YouTube has now been added to the site - not known if this was the only advert ever made.

- It's been suggested there may have been another limited edition yoghurt, in the shape of a bunny. Anyone? (Solved)

- Can someone provide me with a photo of Hot Cross Bunny?

- What are the names and flavours of the two munch bunch sized characters in my tables?

- What WERE the fiendish "munch bunches"? Were they yoghurts, fromage frais, or something else, even? (Solved)

- Has anyone got a Sneaky Beaky fromage frais pot?

- Can anyone remember the flavour? (Solved)

- What was this story book about the Fiendish Feet going off to the fair? Has anyone got a copy? What was the general gist of the story and what activities were there in the book?

- How would you describe the dairy desserts? How were they different to the yoghurts?

- Anyone know any more about the fridge magnets?
- Anyone know any more about the badge(s)?

- Does anyone have a set of stickers from the Fiendish Feet Halloween Prize Pack? What did the set consist of?

- Does anyone have any Fiendish Faces? (No jokes, please!!)
- Was there a Series 2 of Fiendish Faces?
- Does anyone have the Fiendish Faces computer game?

- Were the freezable desserts ever called Fiendish Feet, or were they branded as Fiendish Faces from launch?

- Was Slurpy Bertie at one time a Dairy Dessert, a Monster Mousse, or both?

 

The Pots!

Regular Pots

Pack 1 - Low Fat Yoghurts
Spooky Wooky
Banana
"The leader of the gang - he has ghostly powers that let hit pass through walls, so he's always making surprise visits!"

Fangs a Lot
Strawberry
"Like all vampires he prefers the night - watch he doesn't ask you round for a bite!"
Frank 'n' Stein
Raspberry
"He's no bright spark, but he certainly lights up when his bolts starts crackling with their electric current!"
Rattle 'n' Roll
Chocolate
"Make no bones about it, you can hear him rattling a mile off!"
Pack 2 - Dairy Desserts

Pharoah{sic} Nuff
Chocolate
"He used to live in a pyramid but he couldn't see the point! A bit old and creaky, but still does his sand dance down at the disco."
(Someone should have told them how to spell Pharaoh correctly!)

Slurpy Bertie (Replacement for Pharoah Nuff in later packs)
Chocolate
"He's big, hairy and so noisy with his food that only his chum Tongue Twister will sit next to him."

Dooya Finkisaurus
Toffee Apple
"He's got 3-D vision...3 Directional! All his friends think he's great to be seen with."
Howling Wilf
Banana
"Thinks it's cool to howl at the moon...when he can actually see through his shades, that is."
Horrible Herman
Strawberry
"A right little devil - when it comes to mischief he breaks all records...and windows, plates, cups..."
Pack 3 - TREMBLERS (Yoghurt Jelly with Sauce)
Trembling Trev
Strawberry
"So timid he's scared of his own shadow - lucky he has a pal like Snortilla the Grunt to look after him."
Flossie Flame
Banana and Toffee
"She's hot stuff...but when she's cross she can be a right old dragon!"
Moaning Mummy
Orange
"From the same pyramid as Pharoah Nuff, when it comes to bandages she's the Queen of the Wrappers!"
Mesma Eyes
Redcurrant and Raspberry
"Knows how to get her way with the spellbinding stare that makes you...feel...very...sl...zzzzzzz!"
"Pack" 4 - MONSTER MOUSSE (Sold individually)
Tongue Twister
Strawberry
"The biggest tongue you've ever seen, he can lick a lolly at 500 paces!"

Pharoah Nuff (again!)
Toffee

Snortilla the Grunt
Blackcurrant
"More hippo than hip, he's big, noisy and loves charging around - he'd never get a job in a library."

Melting Melvin
Orange
"He could never be cool because when things warm-up he just starts to melt!"
(Er... does that actually make sense?)

Freezable STRAWBERRY Mousses

Snow Joke
Strawberry

Freddy Frostbite
Strawberry (for the record!!)
Drip Dastardly
Strawberry
Eski Moan
Strawberry

FIENDISH FACES (Real Fruit Yoghurt)

Spooky Wooky
Strawberry

Fangs a Lot
Raspberry
Frank 'n' Stein
Raspberry
Rattle 'n' Roll
Strawberry

Fiendish Fromage Frais (Mini "Munch Bunch" Style Pots)

?
Strawberry

?
Banana
Sneaky Beaky
Raspberry

?

Limited Edition Pots

Ivor Cold Toe (Low Fat Yoghurt)
Strawberry
This one came in a multipack during one of the festive periods, which replaced Fangs a Lot in Pack 1.

Hot Cross Bunny (Low Fat Yoghurt)
Strawberry
Just like Ivor, this one replaced Fangs. This was a special edition that came out over the Easter period.
A special thanks goes to Nick Atkinson from Stockton-on-Tees for taking a snap of his Hot Cross Bunny pot specially for us. Cheers, Nick!

Cheesey Wheesey (CheeseSpread)
Umm.. Cheese, perhaps(?)
"He wears Old Socks aftershave and has a big menacing grin because he's always saying "Cheese!""
This one came as a standalone and came complete with a lid! The cheese that had filled the pot was Dairy Lea-style.


Other Fiendish Feet items of interest

Fangs a Lot Mug:

Thanks to the original owner of the mug, Keith Newman, for allowing me to use these photos.
Paul Welch of West Sussex, another eBay seller of these mugs, says: "It was so long ago since we got these mugs, I think we collected a certain amount of tokens (can't remember how many) from the cardboard packs around multipacks of 4 pots, then paid just for p&p. I seem to recall that the 'vampire' mugs were the only ones available."
UPDATE (12/08): The scan from this blog from shows that eight lids were needed, together with an application form from a kid's magazine.

Fridge Magnet:

Matthew Smith from Chippenham has provided us with a shot of this Fiendish Feet fridge magnet.

Trevor Bennett, a seller of the same magnet on eBay says: "The magnet, as far as I remember, came free with Yoghurt packs. The one you have on the link to eBay (expired listing) is badly pictured, but it's 'Spooky Wooky'."
UPDATE (12/08): The scan from this blog from shows that they were (also) part of a prize pack, given away to lucky winners of a kid's magazine.

Badge:

Alistair McBeath of Croydon owns a Fiendish Feet badge, and has kindly sent me a couple of photos for the page, as shown below. "It's about 2 inches across", he tells. "The only place I can think I'd have got it from was a promotional offer from the yoghurts."

Here's a clearer and more accurate photo of the badge that I found on eBay:

Bum Bag:

Chris Dove of Warwickshire, before giving it away on eBay (expired listing), was the original owner of this lovely bumbag.
UPDATE (12/08): The scan from this blog from shows that they were part of a prize pack, given away to lucky winners of a kid's magazine.

Fiendish Faces Spook Clips: 01/10, NEW!!

Thanks to Jackie MacDonald for tipping me off about this item seen on eBay. Unfortunately, her email address bounced back, so I was unable to contact her for more information. They look like glow-in-the-day clips for your bicycle.

Fiendish Facts Poster:

Glen Stafford has supplied us with a high quality photo of this rare poster. Click on the thumbnail to enlarge (400Kb). Sadly, he is unable to remember where it had come from. It has now been sold on to a lucky bidder on eBay.
UPDATE (10/08): Mike Roberts remembers it being a promotional gift from an edition of "Buster" comic, dated 11 Jan 1992. UPDATE (12/08): The scan from this blog from The Cobwebbed Room confirms it.

Magazine Advert:

This advert was taken from the Teenage Mutant Hero Turtles magazine (Issue 43, dated September 7th 1991). Thanks to Phil for supplying this.
(Click on the thumbnail to enlarge)

UPDATE (10/07): David Thomas from Hackney has sent along another advert with a different storyline. This was found in Issue 20, dated October 20th 1990.

 

TV Advert:

Thanks to Christopher Moore of Northern Ireland for posting this advert on YouTube!

Alternative source:

A second advert can also be found on YouTube: 08/09, NEW!!

Adventure Story Book: 12/08, NEW!!

Helen Millington from Carlisle was selling her copy of the story book on eBay. Luckily, we managed to get a few scans of the book before it got sold off. Here are the first few pages. Thanks, Helen!

This colour book (ISBN 0-9518359-0-4) contained:
4 pages of character introductions (shown above)
21 pages of the story of the Fiendish Feet getting up to no good at Funshine Fun Fair.
Crafty Crossword, with references only to the Feet, and not the story.
Match the Monsters, a mixup of sections of three Feets' faces that had to be matched up.
Fiendish Anagrams, providing anagrams of six of the Fiendish Feet, which were to be solved.
Wicked Wordsearch, in a 12x12 grid containing 14 words of Fiendish Feet nature.
Snortilla the Grunt Word Game, a task asking for words of 5 or more characters to be found from the name of this Fiendish Feet. 30 suggestions are given in the solutions page.
Spot the Difference, two black and white outlined drawings of four of the Fiendish Feet having a picnic showing 10 differences between them.
Trembling Trev's Maze. A classic maze puzzle. Trembling Trev is lost, and needs to be guided back to the fridge!
Coded Message. A phrase is coded, but with the help of a 1-2-1 character translation table provided, it can be deciphered.
Answer Page. Answers to Crafty Crossword, Match the Monsters, Fiendish Anagrams, Wicked Wordsearch, Snortilla the Grunt Word Game, Spot the Difference, Trembling Trev's Maze and Coded Message.

Stickers: 12/08, NEW!!

The scan from this blog shows a set of Fiendish Feet stickers being given away as part of the Halloween Prize Pack. Other than this, we have no further details.

Museum of Brands, Packaging and Advertising: 12/08, NEW!!

Thanks to Rose Cole from London for alerting us to this one. There's a Museum of Brands, Packaging and Advertising in Notting Hill, West London that features the Feet in the exhibits. 24 Hour Museum has more. I'll be interested to see what additional info they have on this subject, so I may pay them a visit sometime in the new year!

Fiendish Faces Magazine Advert: 07/09, NEW!!

David from Hackney (who also sent in the advert above) sent along this scan of an advert for Fiendish Faces and a handheld computer game offer. It was found in an edition of Dandy, dated November 16th 1996 (issue 2869). The characters and pots shown in the advert seem to be different to the ones in the pot tables above. Does anyone have any information on these? Does anyone have the computer game?

 

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The eBay Section

Set of Fiendish Feet Pots on eBay - expired listing
Can you believe it? I didn't see these before the deadline, or else I may have made a bid on them.
Sadly, they were only flogged for ?!! Outrageous! Makes me wonder whether if it's worth keeping this page on the internet, or not!

The original owner of the pots were Philip Broughton-Mills of Derby, UK.
He's also kindly contributed the following comments towards the site:

1) Going by the date of the comic that the advert is in, the feet were around in 1991. (Ooh, ta! I was pretty much spot on, then! Thanks for supplying a scan for the site, too!)
2) There were only three mousses, sold individually. The two you don't have are blackcurrant Snortilla the Grunt, and orange Melting Melvin. (Thanks. Now added.)
3) Chocolate dairy dessert Slurpy Bertie replaced the original Pharoah Nuff in the four-packs. I would speculate that this was for racial reasons, since Bertie is such an unthemed character he certainly seems like a hurried replacement. Of course, when they bought out the mousses, they realised they had a spare character that had barely been used so re-released him. (Ta. Updated.)
4) I heard there was a single Easter edition that I never saw, which would have been a bunny. I have a feeling he may have been a chocolate spread, equivalent to Cheesey Wheesey. I have no idea if this is right, it may be utter rumour. (Nope, we've since found out it's another strawberry yoghurt)
5) There were mini-versions that came in a pack of six (3x2), like Munch Bunch. You can see two in my auction photo. The third was red and called Sneaky Beaky, I don't remember the names of the two I have! (Does anyone know? Mini-versions added to tables)
6) There was a next-generation of the Fiendish Feet brand that was a four pack (2x2) (We now know they were either a 4x1, or there were two sets of them, since there are 4 characters!), containing two icy characters like Ivor because they were 'freezable strawberry mousses', white Snow Joke and light-blue Freddy Frostbite. The sacrilege was that the feet were much simplified, just a slightly shaped pot. Looked nothing like feet and more like a regular pot. (Perhaps there was a danger that the regular feet would simply snap off inside the freezer? Now added to tables)
7) Do remember the TV advert too? It was for the release of the Tremblers, but had Dooya Finkisaurus in it, I remember. Mesma Eyes hypnotised a burglar trying to steal from the fridge. The printed advert was just a comic version of it. (I still think there was another printed advert, containing the entire set of Fiendish Feet in photo quality. Anyone else?)

Update:

8) I've forgotten to mention Tongue Twister who's another of the Monster Mousses. Perhaps there were four mousses in total!! You can see him on the left of my photo. (Cheers, and I've now added Tongue Twister to the tables)


I've tracked down the winning eBay bidder for both the mugs and the set of pots, Jon Blaag. Lucky guy!
He's kindly sent me photos of the pots that I didn't have for my table. You can see which they are, in the tables above, as they're a completely different style to the ones I have.

I'm still missing a photo of Sneaky Beaky, so if anyone out there has him.. or her.............!!

Cheers, Jon!


Visitor feedback and comments:

Regarding the Fiendish Feet mousse pots all I can add is that I seem to remember one of them being called Melting Melvin and it was orange flavoured or something... I seem to remember getting a Fiendish Feet book with all the characters and a story about them all going on a haunted house ride in a fairground - I'll have to see if I can dig it out!
Graham

We remember fiendish feet yoghurts!!!!!!!!!!! Where are they now???? Bring them back!!!!!
Rachel

There is one set that you have missed out. Around 1993, the original set (pack 1) was re-released as "Fiendish Faces". Although they were shaped like normal pots the faces were just as well illustrated. I have also remembered that there were different Christmas specials each year, NO Easter edition and there was definitely no rabbits! (Whoops! We've since found Hot Cross Bunny - looks like you're wrong!) The minis were fiendish fromage frais: Sneaky was a pink pot with raspberry flavour yoghurt, and the others were yellow/banana and red/strawberry. I am pretty sure Fiendish Fromage Frais was the official name of the minis. (Now updated, thanks)
Dave

I've had a collection of Fiendish Feet pots sitting on top of my kitchen cupboards for the last 13 years. They include the Hot Cross Bunny that Dave says doesn't exist. It came out either the Easter before or after the Christmas that Ivor Cold Toe was sold. I have another 13 pots but you have details of them already. I might have been tempted to eBay them but there doesn't seem to be much interest.
Robert

I think I got the FF bumbag as a promotional device once when I visited Alton Towers, I also had the Fangs-a-Lot mug and I think a magnet, however the only bits I've found are the mug and the bumbag. I don't remember very much - I was only about 7!
Daniel

My son has a collection of FF yoghurt pots and Cheesey Wheesey - I was tidying up and wondered whether to sling them or not. I have decided to hang on to them for a few more years now! Thanks!
Helen

Wow! I'd forgotten all about Fiendish Feet, and only ran across your site whilst Googling for "Quizkids" - yep, another childhood nostalgia kick. I think I tried one of the Fiendish Feet and didn't like it, much to my disappointment - I wanted us to go on buying them because the pots were so cool. Loved anything to do with monsters or ghosts as a kid...
Angeline

Great site - that brings back memories... they should bring it back don't you think?!
James

I've just come back from university and was cleaning out my attic when I found my old collection of Fiendish Feet.  So thought I'd Google them and see what was about the net... Very cool and enjoyable little site.... BUT you have a few missing which I have in front of me here.  There are two more pots in the freezable mousse variety: Drip Dastardly and Eski Moan. (Thanks. Now added, together with your lovely photos). I also have another set. They are called Fiendish Faces with the gimmick now being "REAL" fruit yogurt. There's actually a bit of print on them saying "previously fiendish feet". Anyways, as I think someone said, they are the same design as the freezable pots (No they didn't, so thanks for that!). Actually, it would seem that St Ivel stopped Fiendish Feet and actually changed to Fiendish Faces as that's what it says on the freezable ones too. Don't know if it was a costcutting move or something but it was pretty stupid whatever. The feet are pretty crap though as you can see and in an even worse move, these "real fruit" ones don't even have the faces printed on the pot but instead printed onto a sticker which is wrapped around it. There are two strawberry pots and two raspberry pots. The characters are Frank 'n' Stein, Spooky Wooky, Fangs a Lot and Rattle and Roll. However, there is a raspberry/strawberry incorporated into the characters design which makes them different from the other pots. (Thanks for the photos!). And finally... I personally remember (and am pretty certain) there was another print advert. I always remember it because it featured Slurpy Bertie in it and he's the only one I don't have and that was the first time I saw him! Can't remember much but it was a cartoon rather than a photo and I seem to remember it being of them walking towards "camera". It was made to look like night time and there was a fridge in the background.  Something like that anyways. Seem to remember it being on the back cover of comics etc. Don't know if that rings any bells? Phew...and that is that. I also have some comics I've found in the attic so will have a quick look at those for any advert! Cheers for the nostalgia trip.
Sam

Do you think there could ever be a "Bring back Fiendish Feet" campaign? I remember them fondly from my childhood and now I have a little one of my own on the way which will never know the joys of Fiendish Feet. Why did they ever stop making them? So many people have been deprived! It's just unfair. Plus I really want them back for my own satisfaction.
Jo

May I first introduce the next contributor, who I'm really excited about. It comes from an "Emily" who claims to be the daughter of the lady who invented the Fiendish Feet. (My, this is beginning to fall together in the style of those Justin Lee-Collins programmes on Channel 4! How about we call this bit.. "Bring Back the Fiendish Feet"?! I love it when a plan comes together.. ROCK ON! |oo| )

My mother, Jacqueline O'Neill, developed the concept for Fiendish Feet when she was marketing manager at St Ivel just before I was born in 1990. The pots were stopped being made a while after my mum left on maternity leave as the feet were too expensive. This picture is of a promotional "frozen moment" that was sent to supermarket customers, (including a tasting spoon!), which we just happened to have around the house.

We also have several articles at home about the history of the Fiendish Feet and about my mother developing them. When we find them I will be happy to scan them in and email them to you. My dad has been on an attic hunt and found a few more things but the articles are at my mum's house. This is a promotional card:

Front of the card

Inside the card

This a pack of four of the yoghurts with the seals still attached but they never had any yoghurt in them... my dad thinks they might be worth something one day :)


When my mum first came up with the idea, they were called Fiendish Feet, and I am pretty sure this is what they were launched as when they still had the actual feet. Then later on when my mum left St Ivels, they realised that the feet were too expensive. They then started to slowly merge the feet together until eventually there were no feet. This is when they started to be labelled as Fiendish Faces. I think that's correct. Then pretty much soon after, the novelty of yoghurt pots with feet obviously wasn't there anymore, and so people stopped buying them and they stopped making them all together.
Emily

Thanks very much for your contribution, Emily. I sure hope to hear from you real soon!

I just wanted to say that coming on this website brought FEAR into my soul... my mother used to buy Fiendish Feet when I was about four, possibly five. I used to be scared of them and had proper nightmares about them and everything! I'm quite glad that I have found out what they are, perhaps I can put the terror of the Fiendish Feet behind me now. Thanks!
Nicholas

02/09, NEW!!
I have been trying to get hold of some of these for ages - I thought I had the whole set in my loft but it appears they have vanished at some time over the last ten years. For purely sentimental reasons, I would be prepared to pay several hundred pounds for a complete, or near complete, set of the Fiendish Feet pots in reasonable condition (I think there were four sets of four pots with feet plus at least two special edition pots). I am serious about this and would be prepared to pay a decent sum of money if someone would part with their set. Any help in achieving this would be greatly appreciated. Something of a long story - let's say I had a deprived childhood and these were like my favourite (only) toys when I was a kid. I have my own kid on the way now and I just got to thinking about my own childhood and when I went into the loft to bring them down I was pretty upset when they were not there - probably lost in a house move at some point. A bit of an odd story but there you go! It's a damn shame my collection is not still there because I could have answered pretty much all outstanding questions on your site - I know for a fact I had the full set of "munch bunch" style small pots in the box, I am wracking my brain trying to remember what their names were - it will probably come to me at some point. Don't give up on the site - it just goes to show you never know who is going to search for stuff!
Ben

03/10, NEW!!
Hi. Back in the 1980s I worked as a designer for a packaging design agency called Planet Design. Long after FF they became FutureBrand. St Ivel was a client and one project was to come up with new pack concepts for kids yoghurt. Success has many parents, but I'm the guy who had the idea and drew up the first FF. Others working on the project included Ian Webb (webbdevlam.com) and Steve Gravelle who subsequently became head of design at Sainsbury's and now lives in New Zealand. The original inspiration was those tea pots and cups that had feet which came out in the 70s. Great to see those packs again (though they're not something I proudly show in my portfolio these days; perhaps I should). All the best.
Felix


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Websites of interest and credits:

http://www.geocities.com/heath_the_rat/fiendishfeet.html
http://www.geocities.com/heath_the_rat/fiendishfeet2.html

http://www.geocities.com/heath_the_rat/fiendishfeet3.html
It is the author of the above sites, Owen Morton, who helped me compile the list of the majority of the characters for this page in the early stages of the making of the site.

http://www.findarticles.com/p/articles/mi_m3301/is_n13_v90/ai_8276243
This article from 1989 covers the Feets' appearance at the ANUGA exhibition in Germany. Thanks to Dave for spotting this.

 

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